The mind works in extraordinary ways. With or without our conscious remit it forges connections between things, demands associations, linkages and analogies in order to make meaning. Processes of mental interrogation that construct complex arrangements of understanding in the blink of an eye.
I’ve written a lot lately about Metaphor; metaphor and prologue in a TV series such as The Wire, the taxonomy of Cinematic metaphor expressed visually, cognitively and experientially and drawn upon James Geary’s TED talk to emphasis how important metaphor is to the way human beings make sense of our world.
And so this might explain why I am so taken with the short film WORDS by Daniel Mercadante & Will Hoffman. A seemingly simple montage film that connects words to actions, ideas to images, through the power of metaphor and mental cognition.