Categories
Profile

All opinions on this site are those of Mike Jones and are not intended to represent his employers or associates.

 

Posts
« New FCP X is really Not So New | Main | Transmedia Storytelling is Bullshit... »
Monday
Apr112011

The Problem with 'STORY'

I intend to write about my frustration with the word STORY. A term that I find increasingly glib, overused, misunderstood, misconstrued and exhausted as it is subjected to constant and ill-considered sycophantic ass kissing…

Saying such a thing is just about blasphemy in my neck of the woods. Since I make my living writing, making, researching and teaching cinematic Storytelling, putting the sacred word STORY under fire, when it usually rests on a high pedestal of venerated worship, is asking for trouble.

But bravely once more into the breech I go…

From my students to my colleagues, from the emerging and ambitious to the seasoned and experienced, the exploitation of the word STORY by filmmakers and screenwriters seems near universal. You cannot visit a website, go to a conference or participate in a conversation related to filmmaking and screenwriting without being subjected to declarations of Story-Love. By this I mean overt assertions of the primacy of Story irrefutably above all else. (The irony of this, of course, is found when we consider that the screenwriter occupies such a lowly position in the hierarchy well below directors and producers.) None the less, unbridled Story-Love is very real. Recently the Australian Screenwriters Conference (staged by the Australian Writer’s Guild and an absolutely among the best conferences I’ve ever been to BTW) gave rise to a great many Story-Love declarations. Allow me to cite a few of the exceedingly common phrases i heard uttered by such story-telling professionals….

“it all comes down to story”

“story is everything”

“i am first and foremost a StoryTeller”

“Story is king”

And of course my favourite…

“story, story story!”

The problem with such exertions of Story-Love is that they are rarely accompanied by Definition, Clarity or Detail about what STORY actually means? It as if the word has the weight of religious significance - the true name of God - of which to question or seek clarification is taboo and transgressive. Story just IS and MUST be accepted. It is a word used as a preacher might when pressed hard with questions of logic against faith - “because God said so…!” and we smile and nod as if the very presence of the word itself explains everything and prevents any further questions.

But just as Douglas Adams cites the answer to the question of the Meaning of Life as 42 but has no idea what the bloody question is? So to do i believe the word STORY - and the commonality of its fervent sycophantic misuse - to be a term that fundamentally fails writers and filmmakers. The problem with the word and these examples above of its use is that they tell me Nothing and help me Not at all to either understand Why a good story works or How to go about telling a good story? - such phrases premised on the idea of Story are empty and meaningless.

What do those who make such statements as “Story is Everything” actually mean?

Do they mean, so called, ‘Classical Storytelling’ that dominates discourse around Hollywood feature films? Derived from the ‘Classics’? Which ‘Classics’? What is commonly referred to as ‘classical storytelling’ in Hollywood is very far from being classical at all, as it is only really as old as modern Hollywood and is a far cry from either historical classics of literature or theatre.

Do they mean to Aristotle and Aristotelian Story, is that where the idea of Classical comes from? Film scholar Howard Suber has referred to the process of attributing ideas to Aristotle as ‘Aristolatry’ - “the invocation of his name to support something he never actually said”. Suffice to say that Aristotle would recognize very little of his ideas in modern Hollywood film stories.

When they declare ‘Story is Everything’ do they mean specific Three Act Story Structure? Do they mean a particular scaffolding of narrative? If so, what about 4 or 5 act patterns? What about Television series or stage plays? Not to mention the bedtime stories we tell to our children which are certainly stories but rarely have any concept of act structure. Just because they have a beginning, a middle and end doesn’t constitute a 3 Act structure. As Suber expands “your last bowel movement has a beginning middle and an end” , Doesn’t make it a Story. Or at the very least Beginning, Middle End is not in the slightest bit helpful to understanding Story.

Does “Story is King” then derive from Campbell and the Hero’s Journey? Are the 12 stages inextricable and synonymous with Story and cinematic Story-telling? If so what about the myriad of successful narrative films that simply do match or follow the Hero’s Journey? The Hero’s Journey is a very compelling pattern of storytelling - make no mistake - but films like Elephant, Lantana, The Lion in Winter, MASH, Psycho, The Shining, Thin Red Line - just to name a few (and leaving aside long-form episodic series which are almost never a Hero’s Journey), these are all character and narrative based films that are clearly not predicated on the much cited Hero’s Journey. The Monomyth is a powerful and flexible Story pattern but its not by any means the Only pattern and cant holistically encompass the wide sphere of Story.

Is it as simple as Character then? Are Character and Story inextricably linked? Is Character what they mean when they declare the primacy of STORY? If so, then what about the near countless films of all kinds that seem to decidedly evoke Narrative but are clearly not predicated on dramatic Characters - i’m thinking of poetic and documentary films such as the Chris Marker’s Sans Soli, the Eames film Powers of Ten, nature documentary such as Microcosmos or concept exploration films such Baraka and Bodysong. All these clearly have narrative - progression of events, cause and effect, even tangible ‘what’s going to happen next’ dramatic questions to compel the viewer - but they do not have dramatic Character’s as such. So are these narrative experiences outside the bounds of Story and Storytelling? Do they not count?

So - more basically - is the primacy and infallibility of STORY derived from a definition no more complex than a “series of events?” Is causality, progressional cause and effect, the central Sacred Cow implied by STORY? This may be legitimate but it is also so vague and loose as to be not at all helpful to Storytellers seeking to understand their story and effectively tell their story.

So where does this leave us…?

It seems to me that the further we dig on the word STORY the more hollow, empty, vacuous it becomes. A word fueled by inconsistencies and intangible ghosts of meaning. When I hear people use the word Story in such a fashion as to imply that it has innate meaning and significance - an unassailable answer to an unasked question - I cant help but think of it as a Corporate Buzzword in a game of Bullshit Bingo. A word used to glibly avoid real understanding, a way to duck questions and circumvent real exploration of answers. It seems to me that Story is a word used to dumb down the discussion of how to engage, arrest and effect an audience rather than what it should be - an idea-word to help understand and elevate narrative experience.

So….. If STORY is such a problem, what else is there, what’s a better word-idea? Well, if we look hard at the term Story in its simplest terms we see that it is a Noun, a naming word. As any dramatic writer should know, such a word is a passive entity - I cannot STORY somebody… Story is not a Verb (a Doing Word) and therefore it is a word without action, a word that does not describe what the Storyteller Does. One of the common criticisms of inexperienced screenwriters is they too often create Passive rather than Active protagonists - things Happening To the character rather than what the character Has to Do. It seems this same idea afflicts the conversation of Storytellers themselves whereby, when we use the word Story as detailed above in empty rhetoric, we are engaging a Passive rather than Active protagonist in our conversation.

So, to find something better than STORY  I turn to words that are active and audience-focused (rather than passive and storyteller focused). If we consider Not what the screenwriter or filmmaker creates (a story) but rather what they want to Do to an audience with that creation, we might arrive at terms far more useful than ‘Story’.

Thus I offer two - ENGAGE and AFFECT.

It’s not rocket science. Storytellers in any medium, in any structure, in any form, invariably aim to do these two things - to ENGAGE and AFFECT their audience. If the viewer is Engaged they are wrapped up, enveloped, immersed in the story and the story world, swallowed up and saturated with it. If they are AFFECTED then they are prompted to feel, to be changed, to be moved intellectually, emotionally, even physically by the story, its characters and/or its events.

These are both words a Storyteller can actively DO, things they can aim to accomplish with their Story - they are, in effect, the reason to tell the story in the first place. Eminent screenwriter Nicholas Meyer once said “a good story is one that, once you’ve heard it, you understand why i wanted to tell it to you” and this simple yet profound statement points exactly to the reason for a Story to exist; the effect it has on people when it engages them. In simple terms, you cannot ‘STORY’ someone…! You can Tell them a story but the Telling is not the point of the Story - the telling is the means to an ends, and that ends (the very point of the story’s existence) is to engage and affect and audience.

To look at this from another angle; you can have all the hero’s journeys, 3act structures, cause and affect, actions and obstacles, tension and stakes and rich characters, in the world but if you don’t engage and affect your audience - if you don’t specifically aim for that outcome with the story - it simply wont work. Hero’s journey, 3 act structure, character, cause and affect, progression, transformation, inversion - these are all means to an ends but they are not the ends unto themselves. These are the mechanics by which you can Engage and Affect your audience. To work from the other way - from an abstract notion of Story first - is to put the proverbial cart before the horse.

So lets rework some of that glib, empty, unthinking Story-Love rhetoric with our new found verb-based terminology.

“it all comes down to Engagement”

“Engagement is everything”

“as a Storyteller I seek first and foremost to Engage and Affect”

“Engagement is king”

“Engage, Affect, Entertain”

What we invariably do the moment we swap the passive word Story for the active words Engage and Affect is we trade a useless word for decidedly useful ones. We swap out a word that is neither informative nor insightful in exchange for words that are specific and deliberate. Most importantly, Engage and Affect do not stop a conversation or pretend to be answer, they are a Target to aim for, they are the result of the story well told and thus they keep open the conversation about How to Engage and Affect - the mechanics and chemistry of narrative that will get us to that end goal.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (7)

Unfortunately, you've muddied the waters even further.

For a start, the word 'story' IS a useful definition. Your claim that it's not - citing it's many variations - is erroneous. It's like claiming that calling an animal a 'mammal' is useless because there are so many sub-categories.

Story is, in and of itself, a specific concept. To say that 'story is paramount' is to set story apart from art direction, VFX, car chases, gunfights, sex scenes and all the other devices that film-makers use to affect the audience. This would be, I would have thought, a fundamental concept.

Engagement and Effect are by no means superior or even terribly useful in terms of 'Story'.

Both of these words can just as easily be applied to car chases, gunfights, sex scenes or VFX. This is why film-makers use them as reliable substitutes for story. You are viscerally affected and engaged by a gunfight or a sex scene - independent of the larger story of which it (should) be a part.

To use these terms applied specifically to story you need to give them further qualifications. Surely this negates their usefulness right there.

My own definition of 'Story' is less academic, if you will. A story is a narrative that's possible to compelling tell verbally without visuals or music. Think of an elder sitting around a campfire. This definition requires no logic arguments, is intuitive and easy to understand, requires no terminology and has nothing to do with film academia. Perhaps it is a little lateral, but if you think about it for a moment you might find it surprisingly effective.

Don't fall into the academic trap of being fixated on terminology.
April 11, 2011 | Unregistered CommenterSigh
I'm sympathetic but like the commenter above I'd hate to lose the term - story - if for no other reason than it has a popular understanding – the people who want to tell a story and those who want to hear it know what each other are talking about.

But I appreciate your frustration and I wonder is the target of your ire the medja-types you identify when you say: 'I can’t help but think of it [story] as a Corporate Buzzword in a game of Bullshit Bingo.'

I am reminded of the media and creative industry conferences I am often asked to attend, when I'm subjected to men-in- suits talking relentlessly and vaguely about 'content'.

From what I can glean, 'content' is produced by 'creatives', and creatives are kept in gilded cages where they lay the golden 'content' eggs. These are then harvest by the men-in-suits and given ‘form’.

What is ‘content’? ‘Content is King’. King Midas, maybe, because seen from the perspective of the industry ‘content’ (or in your case 'story') is just an amorphous substance that can be fitted into any form and profited from.

In this way ‘content’, like the word 'story', is rendered just another product - interchangeable, disposable. If you care about storytelling deeply and appreciate just how fundamental it is to being human then its commodification is thoroughly alienating.
April 11, 2011 | Unregistered CommenterRab
I'm a new reader of your blog and have been enjoying it, including this article. However, there is something about it that bugged me. Did you perhaps mean "affect" instead of "effect", or did you really mean that writers make the audience exist as a direct result of their writing? I'm not normally a grammar stickler, but the misuse of effect vs affect is a particular pet peeve of mine. Thanks!
April 13, 2011 | Unregistered CommenterShenan
I confess the mistake is unintentional Shenan and I am ashamed of myself. (text above is now corrected). Though, the notion that an audience exists, is effected into being, by the action of telling a story has a great deal of conceptual truth about it. A story does not exist without an audience, and an audience is just a group of people with no purpose to be grouped until they are told a story. So in 'affect' the audience is 'effected' into being by the presence of the story.

Cheers
Mike
April 13, 2011 | Registered CommenterMike Jones
Hey mike, I share your frustration with well-written articles like this one being completely missed while the final cut one has been swamped. I get equally hacked off with people constantly telling me 'it's not about technology it's about story'. It's the constant carping and self-congratulatory time of it all that really gets me. Perhaps we should rework it to be the moron's journey? Yo my number is 8182719573Good filmmakers seem to just have a great instinct for what an engaging story is. All I want is to give a shit when the credits roll. Interestingly, I've recently started working with the idea of the viewer journey, making that as important as the characters. Trying to tie down what you want people to feel is ridiculously hard but it certainly helps you focus on that affect part. How does it make you feel?

Good article boss
April 18, 2011 | Unregistered CommenterRobin schmidt
I do think its useful to try and narrow down what story means. However, I take issue that story both is and should be king. Story is but one way to engage and affect an audience, but it isn't the only one. Meaningful experiences - whether they be intellectual, emotional, spiritual, or visceral - should imnsho be the goal of art. Those experiences are informed by the particular form that it is communited/transmited by. Cinema can be many things and to limit it merely to story limts the experience(s) that audiences can and
should have.


I'm not interested in character driven cinema or plot driven cinema, I am interested in cinema driven cinema.

If you want your art to work without visuals or music, then why make cinema at all?

Personally, I would rather the discourse surrounding filmmaking - especially in this country - move away from 'story is kind' to 'experience is king' (or engagement/affection is king). Because in the end that is why all of us engage with art.
May 29, 2011 | Unregistered CommenterStuart Willis
I have studied different story structures for some time and realize they are necessary foundations to start with. Without them you have no foundation to build on. I also realize that something vital was missing. I believe that Mike's statement, "How to Engage and Affect - the mechanics and chemistry of narrative that will get us to that end goal." is what is missing. How to engage and move the audience emotionally. They laugh, they cry, they shout, they are engaged. So i'm striving to learn what affects the audience and how to craft a story to do this. What can move someone to tears or laughter.
thanks Mike for your insight.
September 26, 2011 | Unregistered CommenterDaniel Thornton

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.